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3) AirAsia’s Brand name positioning With the two earlier comparisons, we could profile the manufacturer positioning of AirAsia. Initially, their marketing approach is to make a powerful brand name with a singular impression and emblem for all their businesses. They produce a slogan across the asset of their Main merchandise: the lower value earning affordable flight vacation for everyone.
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Would this brand name be prone to receive instant acceptance if it is promoted in One more area on the U.S.?
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To start with, Lion Air’s positioning is not as distinct as AirAsia’s 1 for numerous reasons. Generally, I thought Lion Air was a very low-Price airline due to low-cost prices the airline could offer you but in examining it seems that Lion Air was composed of various subsidiaries like Wings Air which These may be considered as lower-Price airline. So, we very easily realize that their slogan wasn't centered on the worth like for AirAsia: “We make individuals flyâ€. The truth is, they insist on their own Main item: flight companies. Regardless of whether we could imagine that the positioning is completely diverse, both of these businesses are well identical. So, these remarks can lead us to comprehend a lot of things about AirAsia’s positioning.
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